| |
|
Pay Per Click Management
It pays to manage to your search terms correctly.
When it comes to online marketing,
the right words are worth a thousand
pictures. In fact, using the right
terms – and bidding the correct
price for those terms – is crucial.
Remember too that in a dynamic
marketplace, what made perfect sense
yesterday might be nonsense
tomorrow.
The reality of pay-per-click
marketing is quite complex, but it
happens to be what we are passionate
about.
Range creates comprehensive
pay-per-click strategy and campaigns
for clients domestically and
internationally, utilizing:
> Keyword management - It
all begins with keywords and
phrases, also called search terms.
We do the research and analysis to
generate the right terms, then we
ensure they're placed appropriately.
> Bid management and
optimization - Take a lesson
from Goldilocks on this one. Bid too
little and you won't be seen. Pay
too much and you eat into your
return. It has to be “just right.”
We keep tabs on every bid and adjust
it as often as necessary to maximize
ROI.
> Converting descriptions -
The importance of language doesn't
stop with the search engine. The
words a consumer finds on your site
can make the difference between a
visitor and a customer. We help
tailor your messaging and landing
experience to ensure consumers
understand the benefits of the
products and services you’re
offering.
> Maximizing your visibility -
Collectively, your search terms
should convey a powerful overall
message about your brand. We think
of your search program as more of a
strategic marketing campaign than
just a list of search terms. |
 |
|
|
| |
|
